It’s time to confess your sins.
So says Yoplait. The yogurt company recently launched a campaign urging women to post their diet “fails” online using the hash tag “foodfessional.” It’s OK to slip up on your diet, says Yoplait—as long as you confess your sin and pledge to make the virtuous choice: opt for a cup of yogurt next time. Customers have responded on Twitter and Facebook, fessing up to their dessert and snack food binges for all the world to see.
In 2011, Yoplait aired an ad featuring a woman in front of the refrigerator, debating with herself over whether or not she deserved some dessert. Responding to complaints from groups such as the National Eating Disorders Association saying that the ad promoted eating disorder behavior, the company agreed to pull the ad. But apparently they haven’t learned their lesson. Read More