I just stumbled upon this perfect description of what Carl's Jr commercials are like. I don't mean to give voice to someone like this but I think this is an honest description of what really goes on inside some people's heads. and I think that men especially need to step up to this voice that pretends to speak for them and confront the image that is painted of them. I also want to clear the fact that I have no problem with sexual content, rather i have a problem with the "gender role" thing that this guy is referring to. here it goes (accent is mine)

"I work in marketing and was thinking about what a great job they have been doing lately. I was actually looking up articles about there campaign and strategy when I found this blog. I actually kind of expected to find lots of feminists outraged about the commercials...which would only help their cause. I don't eat their burgers either but they really hit home with the more tradition gender roles. The psychology behind the adds make men out to be "rough" and slightly "barbaric".. and yet the woman is so understanding and accepting of the fact. She likes her man like this...as this is how men are suppose to be. One of my favorites is the one where the guy is working in a garage on his hotrod and his "sexy" girl friend patiently watches him and then she hands him a giant burger and he reaches out with his greasy dirty hands and grabs it and takes a big bite.

In a way this whole campaign offers men (which in many ways has become alienated by America's feminist movement) a positive reinforcement of "manhood". Many men would not recognize this as many men have been diluted by this movement.

So if you were wondering why marketers do what they do then now ya know.

From Melissa Calldwell, Director of Parents Television Council

"This commercial is basically soft-core porn. The way she moves, the way she puts her finger in her mouth — it's very suggestive and very titillating."

- http://en.wikipedia.org/wiki/Carl's_Jr.

What happened to the days a man could really just enjoy the things he likes doing and enjoy looking at a pretty woman? If you don't like watching then turn it off. If you don't want your kids to watch... turn it off."

 

0

You recommended