I recently ran into this article in the Examiner, where the author is bewildered about why the Human Rights Campaign launched a complaint against this Snickers ad , claiming it was homophobic.  I only watched the ad after reading the headline and getting the gist of the author's argument, sure that I would find it homophobic if it was a mainstream ad.  But then after watching it, I realized I was less appalled by it (it didn't actually come across as homophobic, per se, but my assessment is that it was far too pro-masculine).  The argument in the ad isn't that they are necessarily portraying the speed walker as gay, but that they are championing standards of masculinity and ridiculing the man who apparently doesn't meet them.  But let's face it, I've seen worse.  It's fine that the HRC found this ad to be problematic, and certainly I would have supported the campaign had I known about it.  But -- where are the institutions which are challenging every ad that encourages women to be more "feminine" and submissive, or sexualized?  I want to support those campaigns, too, but perhaps that task is too daunting
 because it would require bringing down at least very beer company in the world.

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