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Games for Girls?

My friends and I went to our local Blockbuster the other night to rent video games. We came across the bottom picture. It was taken on a camera phone, so it's not really clear but that's a "Game For Girls" sign, with a picture of a young girl playing her DS.

There were three games aimed at weight loss, and one cooking mama.

So we changed it to some of our personal favorites.

Posted by margaretm - August 09, 2008, at 09:04PM | in Popular Culture
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14 Comments

[0+] Author Profile Page Bee said:

Well done!

Did you get a reaction from anyone yet at the store?

It seems to me that there has to be something in this that violates harassment/civil rights statutes...no?

[0+] Author Profile Page does_this_screenname_make_me_look_feminist? said:

I LOVE it!

Very nice, reminds me of the early 90's when the Barbie Liberation Front broke into the factory and switched the voiceboxes of Barbie and GI Joe. The Joes chirped "let's bake cookies for the boys!" while the Barbies growled "Dead men tell no lies."

[0+] Author Profile Page RiotGrrl said:

I don't understand why Zelda, Yoshi's Island and Super Mario aren't included in "girls" games. Those games are cutesy, fun and don't focus on weight/makeup or cooking.

And I don't even know why they bother to separate the "girls" games from the "boys" since it appears there's only 4 or 5 games marketed to girls. What, so girls aren't supposed to play the majority of games on the market, the ones that are actually good?

[0+] Author Profile Page Pyroglobe said:

Oh man, that's really awesome. As a female gamer I can appreciate that, and may actually go do the same. I HATE the "girls games" thing, where all girls games are pink and about cooking and fluffy animals.

Reminds me of when I went into a store and saw a gift card display that sorted the cards as being for moms or for dads, with all the women's being for clothes or whatnot, and all the men's being for electronics or building materials. I mixed all of them up so that each had some of every kind. When I went back a few days later it still hadn't been changed.

Love it. All of the damn games should be 'for girls'.

Has it never occurred to these companies that if they tried to market to girls they might make more money?

[0+] Author Profile Page Magular said:

Yeah, lyndorr.


I don't get that either. It's not just games. Who drinks Mike's hard lemonade? Very few men. Yet their marketing campaign is all about making the sugarie beer replacement look "tough" and "manly."


This reminds me of the Barbie Liberation Organization switching the voice boxes on G.I. Joes and Barbies:
The BLO returned the altered dolls to the toy store shelves, who then resold them to children who had to invent scenarios for Barbies who yelled “Vengeance is mine!” and G.I. Joes who daydreamed “Let’s plan our dream wedding!”

They also have instructions on how to modify them yourselves, should you so desire.

[0+] Author Profile Page Melissa said:

I'm not a gamer, but the fact that the "girl" games are all about losing weight and cooking is DISGUSTING. Bravo for mixing in some awesome games! I've seen this sort of thing with all sorts of tech stuff. They have to make "girly" versions of things. Like computers (because girls don't buy computers that aren't pink or purple), digital cameras, mp3 players, and so on. It's disturbing to say the least.

[0+] Author Profile Page Bee said:

By the way, I totally love the game Cooking Mama--my daughter has it. It's actually really fun (despite the sexist title). I wish we lived in a world where it wouldn't be weird for boys to play it, too.

[0+] Author Profile Page samantha said:

Awesome! I salute you :)

At my entertainment-megastore workplace, we had a seasonal display up of "Movies for Her" and "Movies for Him". I would have put up a few of my (non-girly) faves up on the "Movies for Her" shelf, except I didn't want to tick off my video manager and make her fix up corporate-ordered fixture again. I suppose I could have just swapped out the signage, but I didn't think of that until it was too late. As a consumer, I would think I could find the courage to do that.

(We also had a special "comedians" fixture, featuring DVDs of stand-up performances. Not a woman among them. I did ask the video manager if I could slip some Ellen DeGeneres or Margaret Cho or Kathy Griffin on there, but she said we'd been given a specific list to put on the shelf. Sigh.)

One day I'm going to order a bunch of "This Insults Women/Girls" stickers and go nuts (it's not really defacement if you can removie it, right?). I especially wanted to stick them on the Hilary Clinton "nutcrackers" while we stocked them.

[0+] Author Profile Page Sparkles said:

As someone who once considered herself a female gamer, I find that highly offensive. It's like the only games we're allowed to play have pink covers.

I have news for you, video game outlet stores: if there are girls wandering through your aisles, they're probably sure what they want and that isn't going to be a shitty, low-quality Barbie game or a weight-loss game. It will probably be similar to what the guys are playing.

Another insulting thing is that games "made for girls" usually are clunky with terrible graphics and no plot. Like we get confused at the sight of technology, and we're too stupid to understand complicated video games anyway so we're willing to settle for whatever they give us. Fuck them.

Good for you! hell if I see a display like that in a shop I'll do the same thing! Together we can subvert all major video game retailers!

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