I've recently started seeing commercials for a local business called Mother's Window Tint. They specialize in tinting car windows, car alarm installation, stereo and DVD player installation, that sort of thing.
Well these commercials feature a bunch of young women called "Mama's Girls." They use these "aspiring models" in their TV and radio commercials. And in the commercial they've been running for the last couple of weeks, "Mama's Girls" are exploited shamelessly. They're wearing short skirts and skin-tight tank tops that have various services Mother's offers scrawled right across their breasts. The camera zooms in on their boobs at an angle that leaves very little to the imagination. And all this is paired with an advert for $99 tint or alarm, which in my opinion contributes to the way these women are cheapened.
Not to mention the name of the place: Mother's. I guess it could be worse, but it annoys me that a fundamental female role has been attached to something like this. Ugh.
And hey, I found a website. You can see the commercial I'm talking about under "Mama's Tube."
The good news is that apparently they have really bad customer service. I hope business sucks.
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Wow, that commercial was actually completely pathetic. They've really told me something about their business by suggesting they need ads THAT manipulative to sell a product.