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Circuit City Sexism

UGH!!!

Has anyone else seen the new Circuit City commercials? If you haven't here's my synopsis: Joe six-pack is talking on the phone to what would seem to be his mistress who has a very "sexy" voice. But then (oh boy they got us good!) they cut to show who's talking and it's a new flat screen tv who he's really been coveting! Then he goes to pick her up just so we can see her skinny legs that are always posed oh so sexily.

There's another one where he's talking to a tv from another store who was advertised as one price online and then when he goes to pick her up she's asking another price and she so coyly says something like "that's how we all do it" and the whole time they're so cleverly playing on the double entendre of this FLAT SCREEN TV BEING A WOMAN!

I am so disgusted. I wish I could find a video of either of these on the internets. Could anyone else find one? You really need to just hear how disgusting it is.

Personally, I'm so bothered I am not going to shop at Circuit City anymore. What are other's thoughts on this? I mean if moms could ban the Motrin commercial, I think we could do something about this, I'm just not sure how to go about it.

Posted by coreroar - November 17, 2008, at 07:58PM | in Popular Culture
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7 Comments

[0+] Author Profile Page natbsat said:

Well, since they are closing a ton of stores and filing for bankruptcy, I don't think you have to worry about them for much longer - I'd spend your energy feeling bad for all the people they're laying off after spending all that money on those fancy commercials. :-(

Dollar voting in action; simple to cast and immediate results.

[0+] Author Profile Page jjgirl23 said:

Haha... haven't seen the commercial but I think it sounds pretty funny. They're not making fun of women, they're making fun of that guy being so in love/obsessed with his tv!

What really bothered me was the sexualization of a television! And in doing so they portrayed just about every "hot girl" stereotype, but it was a TV! Really, you just have to see it...

[0+] Author Profile Page jjgirl23 replied to coreroar :

OK, I'll keep an eye out for it. Is the commercial on youtube?

[0+] Author Profile Page naters said:

You beat me to it! I saw this the other day and was just creeped out. I mean what can't they sexualize?

[0+] Author Profile Page Devonian replied to naters :

If they're even half as good at sexualizing objects as the Japanese are into turning them into adorable anime-style people, nothing.

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