So, I was searching on Mr. Movie Times when I saw this advertisement on the side of the page:
If you have reliable vision, you will notice that the before picture is of a stereotypical image of a woman of color who is bulging and the after picture is a medium-sized white woman. My initial response was to laugh loudly and call everyone in my apartment to come see, but one has to wonder what was the idea behind this marketing. Or, perhaps, did they simply let a stupid person create the image?
The image linked to Life of Lisa, a website that seems to be some kind of blog-façade advertisement.
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I seriously saw this the other day on another website and thought about sharing it with my friends because it's not even the same person!!!!!
Wow. That one is especially bad! I've been collecting the "are you fat?" ads from Myspace banners and such, done a couple blogs about them, here and here. I think the idea behind this marketing campaign is to shame as many plus-size women as possible by showing girls wearing too-small pants, or images of flat feminine stomachs with the words "are you overweight at 23?". The point is shame. And it's pissing me off.
Somewhat related, but I was looking through old issues of Seventeen Magazine today and one was all, "love your body! Your body is beautiful! Love who you are!" and one published two months later said, "is your school food secretly making you FAT?" Seriously? They had to use "fat", didn't they? couldn't have said, "is your school food unhealthy?" Of course not. That doesn't bring the guilt trip at all. "Fat" does. Love your body, as long as you are skinny.
"The point is shame." You are absolutely right.