"Race Doesn't Matter" Political Ad

ABC news reports that the New Yorked-based ad agency, Grey Group, created the ad and has been posting it around NYC since yesterday.

I'm still processing my feelings towards the ad, but my knee-jerk reaction is that it rubbed me the wrong way. For me, race is an important issue. It's not the reason I would support a candidate, but I don't think the answer is to ignore it completely. The issue of race is a big deal in the United States and though we would all like to live in a world where race does not divide or descriminiate, ads like this only trivialize the complexities of the issue. You can't ask Americans to ignore race during an election when they are confroted by it in every other aspect of their lives. Why couldn't the ad ask for equality for all or demand that racism end? Racism and issues of race are not exclusive to presidential elections.

Posted by ivonnepsalazar - November 04, 2008, at 02:34PM | in Politics
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