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End to all Things Bratz

By the end of the year, Bratz will probably be gone.  That leaves us with Barbie, among a few other doll kinds.

Thoughts anyone?

Posted by Liv - December 13, 2008, at 12:30PM | in Girls
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15 Comments

[0+] Author Profile Page i_am_woman said:

I'm not a fan of Bratz because of the image they display to girls. I feel the same way about Barbies, and I hate to admit that I had quite an extensive Barbie collection growing up. However, I do agree with one statement from a mother in the article that Barbies are better for girls than Bratz. At least when I was growing up, they had a Barbie for almost every career and not all Barbies had "promiscuous" clothes. Yet I still feel that they are pretty sexist. In my opinion, it is another gendered toy that installs the idea that girls are meant to grow up, get married, and have a family (remember the "Happy Family" Barbie set they sold a few years ago?). I guess you could argue that Barbie also has a career etc, but Barbie is also thin, curvy, and gorgeous by society's standards. Thus, I don't like them. Kind of ironic how they used to be my favorite toy, huh?

Despite what you might think of Barbie and her friends, they are, in my opinion, much more "safe" than the Bratz dolls. The Bratz don't even look human, really, with their much too large eyes and mouths the size of their hands.

I used to work in a children's library, and we had a lot of the Barbie and Bratz paperbacks, and there was even a significant difference there. In one of my favorites (because it included illustrations of the actual dolls posed in zero-gravity) was a book where Barbie and her friends went to outer space as astronauts-- three women, and two men. Barbie was the pilot.

The Bratz books, by contrast, were about shopping and sleepovers. Not that there's anything wrong with those two activities-- I like both-- but, well, you can clearly see the difference in priority.

[0+] Author Profile Page i_am_woman replied to La Fabuliste :

I agree with that. That's what I meant about Barbie and all of her careers - Mattel does a good job with that.

Oh side note: I once saw a woman with the Mattel logo tattooed on her lower back. What do you think about that?

That's...interesting. About the tattoo. I could see it being either just "cute" consumerism, in which case it's stupid and I'd honestly think quite a bit less of a person who chose that kind of mark, or it could be a statement on women-as-dolls, which is a cool statement to be making, but few people are really going to get the irony behind it unless they talk to her about it, and even if she intended it satirically, I'm not entirely sure I'd really think it a good idea to have yourself permanently marked for the sake of irony. And that was the longest sentence I've written in quite a while.

But then I'm kinda picky about tats...I love them, but I always feel like they should have a strong personal symbology significance as well as decorative value. So a satire tattoo ranks pretty low on my list of desirable tats.

[0+] Author Profile Page rustyspoons said:

I liked the Bratz when they first came out--they were multicultural and the characters were shown standing together in a line (As contrasted with ads for Barbies and most other dolls where the blond-haired, blue eyed doll is shown front and center, and the ethnic dolls are placed behind her. If they are depicted at all.) And I liked their sly look--the Bratz looked like they had a thought in their head, unlike Barbie's straight-ahead, fixed vacant gaze.

But unfortunately, once movies and cartoons began assigning personalities to the characters, thy became "the dolls with the passion for fashion", but not much else. And fell into the more conventional trope of making blond haired blue eyed Chloe the lead Bratz, with the others as sidekicks.

I keep hearing about Barbies with careers, but growing up all the ads I saw were for Barbies who shopped, got makeovers and hairdos, rode ponies or pink Corvettes--the only time I recall Barbie actually DOING something was when they created a line of "rocker" Barbie dolls with (pink of course) to compete with the popularity of Jem and the Holograms.

So, though the Bratz were cute, considering what they became, they won't be missed. But I'd be equally happy to see anorexic pink-junkie Barbie disappear forever too.

[0+] Author Profile Page rustyspoons replied to rustyspoons :

That was supposed to be "rocker Barbies with pink (of course) guitars"

[0+] Author Profile Page Aimee replied to rustyspoons :

Barbie Beat... I had that one.

[0+] Author Profile Page nightingale said:

I fully expect new things to pop up and try to replace Bratz. I don't see Barbie filling in, she's too old to appeal to the kids that Bratz did. Which is really disappointing, because while Barbie wasn't perfect, it's unlikely that anything else will be half as feminist.

That would be incredibly sweet, because the Bratz are just plain creepy and a horrible role model for the little girls they're marketed to. But I don't have much hope for anything better to come along. If you're a parent of young girls you know that more and more of the toys they market to them embody these horrible gender roles and/or are incredibly sexualized or sexualizing. It's so depressing.

[0+] Author Profile Page i_am_woman replied to Rachel_in_WY :

Like I said, I don't like Bratz... but I am conflicted when it comes to Barbies. Just wondering, how do you feel about Barbie?

I don't think they're as bad as Bratz, but I hate the image they give off concerning what women like, what they do, how they act, etc., and of course they're body image is always an issue.

[0+] Author Profile Page Cicada Nymph said:

I played with Barbies when I was little. I don't feel that Barbie had anything to do with body image problems I have struggled with (though Seventeen magazine did). At the age when I was playing with Barbie I wasn't yet concerned with attracting boys or my body, and besides, Barbie was something I saw as so unrealistic that I never saw her as a role model for what my body should look like or any other human should or even could look like. Of course, I also never got into the shopping and boys aspect of Barbie and instead created scenarios where one Barbie was a murderer (using a Clue gun game piece) and killing off the other Barbies who had to solve the mystery of who the killer was before it was too late. As an adult I'm not in love with the idea of Barbie and the way she "pushes pretty" but I feel like girls have many more damaging aspects of culture to deal with. That said, I hate the Bratz dolls because they are so sexualized and seem even more vapid than Barbie.

[0+] Author Profile Page rustyspoons replied to Cicada Nymph :

About Barbie and body image, honestly I looked at one of my niece's Barbies and concluded her upper body and shoulders are wide compared to her hips, which are incredibly small and slim, and honestly, she more resembles the physiques of some drag queens I've known than any woman, even a super-model type.

Secret's out!

[0+] Author Profile Page Aym-bear said:

Honestly, I hated Bratz and Barbies. I preferred Yasmin to the other Bratz, though, because (in the movies, at least) homegirl actually had a BRAIN. But I really don't think they have that much of an affect on body image.

Then again, when I was a kid, I chopped the hair off my Barbies, popped their heads off, lost their other shoe (and their outfits) and then went outside to play kickball and football. Pretty much the only time I played with Barbies was when it was raining, and then I made up some pretty intense stories for them to act out. (Ah, imagination!)

[0+] Author Profile Page Aym-bear said:

Honestly, I hated Bratz and Barbies. I preferred Yasmin to the other Bratz, though, because (in the movies, at least) homegirl actually had a BRAIN. But I really don't think they have that much of an affect on body image.

Then again, when I was a kid, I chopped the hair off my Barbies, popped their heads off, lost their other shoe (and their outfits) and then went outside to play kickball and football. Pretty much the only time I played with Barbies was when it was raining, and then I made up some pretty intense stories for them to act out. (Ah, imagination!)

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