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6-Hour Energy or Blow Job?

This commercial for 6-Hour Energy Shot was just disgusting and offensive beyond words. I'm surprised it was even allowed on television.


Posted by hotcoco44 - February 26, 2009, at 02:38PM | in Media
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48 Comments

[0+] Author Profile Page tania_the_guerilla said:

I saw this last night, too! I could NOT believe it!

Disgusting.

[0+] Author Profile Page rachsig replied to tania_the_guerilla :

has anyone reported this to Ms Magazine or Adbusters? they are both good places for this kind of offensive content. Ms often gets this stuff taken off the air.

[0+] Author Profile Page susanstohelit said:

I've seen this several times - at first I thought that he was getting a blow job, but then he stands up and seems to be talking to his secretary who just came in. So...was he getting a bj? Getting juiced up for a later, unshown sexual encounter with his secretary? Regardless, it's pretty gross.

[0+] Author Profile Page Discontented_Clownfish said:

I've never seen this on TV and the youtube version seems to be a little cut off at the end, but blech! I don't even understand this - maybe I'm overgeneralizing, but it seems like guys get sleepy after orgasm, not an energy jolt.

[0+] Author Profile Page Ori said:

I saw this ad a few nights ago while watching Comedy Central, and I was floored. What a disgusting and sexist commercial! Exactly what demographic is this product being marketed to? Crude, sexist boors?

I don't really see the guaranteed effectiveness of boycotting some products by ethical criteria, except effectiveness in making feel-gooders feel good and oh-so important. Aren't you going to boycott Comedy Central, too?

[0+] Author Profile Page Toni replied to orestes :

When did this person suggest a boycott? The word "boycott" isn't even in their comment.

Christina V.

[0+] Author Profile Page nightingale replied to orestes :

What is supposed to be the punchline there? That he's not getting a blowjob, he's actually about to Hulk out? Or does 6-Hour Energy cause muscle spasms? Either way, I don't think I'm interested.

[0+] Author Profile Page Shannon said:

This is totally disgusting.

It really makes me wonder, I mean, they wouldn't be creating this kind of advertising if it was not appealing to someone, right? As consumers we really need to work hard to boycott companies/products and raise awareness around these bullshit ads.

[0+] Author Profile Page Christina V said:

I saw this on comedy central too, and I was shocked that this actually was shown on TV. I mean, comedy central does have those nasty late night girls gone wild commercials, so I shouldnt be as suprised. And I definitely agree with Shannon, we need to ACT on these obvious opportunities misogynist companies put out such as this disgusting ad!
I was eating too when this came on....yuck.

I don't really see the guaranteed effectiveness of boycotting some products by ethical criteria, except effectiveness in making feel-gooders feel good and oh-so important. Aren't you going to boycott Comedy Central, too?

You can't read the small print at the end of the ad, but after subjecting it to the processes of magnification and hyperresolution, I can clearly make out "Warning: The FDA Has Determined That Even Incidental Usage of 6-Hour Energy Shot May Cause Dick to Fall Off."

[0+] Author Profile Page kelseyfro7 said:

This commercial doesn't even really make sense to me. It just seems like the makers are finding any excuse to put a reference to a blowjob on TV. Regardless, it's gross.

[0+] Author Profile Page fatfeminist replied to kelseyfro7 :

6 hour energy drink! its just like a blow job! It makes your muscles spasm a bit then you fall asleep.

[0+] Author Profile Page Gopher replied to fatfeminist :

Ha ha! Good one! Exactly!

[0+] Author Profile Page ravenlox_82 said:

I thought I was the only one that saw this, and thought, REALLY? REALLY? I never knew I was a feminist !

[0+] Author Profile Page ravenlox_82 said:

I saw this commercial, and I was waiting for the punchline at least. What's the joke? I don't get it?
Oh wait. They really just did that? I couldn't believe it. I thought I was the only one.

[0+] Author Profile Page Kennec said:

Is there an email address to contact to let our disgust and disappointment be heard? Would contacting comedy central (where I saw it as well) be helpful?

[0+] Author Profile Page jennyappleseed replied to Kennec :

I brought up the whole "who do we contact?" in the comments of another post for the same type of misogynist media issue, but it was for a film. I wonder exactly how many different networks this commercial plays on? I'm guessing too many to count. Anyone seen it in mainstream?

[0+] Author Profile Page Katie! said:

When I first saw this commercial, I felt so disgusted and violated that I cried. I saw it last weekend, and again last night when I tuned into the Daily Show.

I'm not positive, but I have a feeling that because this version of this commercial is only shown on Comedy Central after 11 O Clock, and the Daily Show and Colbert Report are the programs where I've seen it advertised, that we can do something to have it stop being televised. Jon Stewart and Stephen Colbert are both feminists, and I'm sure they both would be as horrified as we are (as any right minded person should be) about this commercial.

The commercial has also aired on Adult Swim, the Cartoon Network's late night adult programming block, and on the USA Network during World Wrestling Entertainment.

[0+] Author Profile Page hotcoco44 said:

I've only seen it during the late night episodes of the Daily Show and Colbert Report, as well, so I just went on Comedy Central's website and I found 2 email addresses to contact for "Ad Operations/Campaign Management related questions." They are: odalys.moreno@mtvn.com and comedyads@mtvn.com. I'm going to send an email to those addresses right now, asking that they remove this commercial. I encourage all of you to do the same!

[0+] Author Profile Page raq said:

This was just... disgusting. What made it even worse were all those shots of the picture of the wife/girlfriend being shattered. Was that supposed to be a joke? It makes all the difference between "This energy drink provides lots of energy for sex" and "This energy drink provides lots of energy for rampant adultery and exploitation of employees". Gah.

[0+] Author Profile Page meganaut524 said:

I don't consider myself to be prudish or even sensitive to sexual innuendo, but this commercial really reallly offensive. I saw it this morning while watching a tivo'ed daily show episode. SO disgusting. I couldn't believe they would put this bull shit on the air.

[0+] Author Profile Page Robert Johnston said:

Yeah, that ad's offensive. But isn't its greater sin that it's just plain stupid? Seriously, what's the point of the ad supposed to be? How's it selling a product? If the ad were actually funny or said something about the product then it might be able to get away with that level of offensiveness, but someone didn't even try to do his or her job, kinda like whoever wrote Bobby Jindal's speech and picked out his tie for him.

[0+] Author Profile Page Illustrious said:

I think I know what they want to imply with this commercial, but honestly, when I watch it, I see a guy masturbating to a picture of his wife into a 6-hour power bottle (with the implication being that 6-hour power is male ejaculate). It amuses me because with the secretary and all I can figure that they wanted to imply that the guy is sexually harassing her ha ha isn't that funny, but it makes so little sense that I just feel like the sad, crappy commercial is it's own punishment to it's creators.

But aside from the self-shaming of it's creators, I think that the commercial should be taken off the air by the channels that do air it. I think I find it especially personally disconcerting that this commercial airs during the Daily Show, which I watch. How does one go about writing a letter to a network about something like that?

[0+] Author Profile Page Gopher replied to Illustrious :

After watching the commercial on feministing I recognized the end screen shot that shows him standing up and saying he was ready to go. The version I saw was edited and used a voice-over for the first part with screened words being read by a male voice-over. It then showed the guy standing up at the end and giving his line. So I do think they edited it. But I may have seen that during the day rather than the night.

Where do advertisers come up with this shit? Did they not have any women there to say no? I dont want to be a part of making these kinds of commercials when I start working. I would have to keep myself from strangling the dickhead that thought of this stupid commercial. Its one thing to sell to a target demographic, its quite another to degrade one segment of the population in order to 'sell' to the other. I mean, what next, using KKK to sell Tide laundry detergent? "Keeps yur sheets white, heh, heh!"

[0+] Author Profile Page SailorROX said:

Now I don't know how many families view comedy central together, but where is the out cry from all the parents of those supposedly "innocent little darlings" that are SOOOOO traumatized at the sight of a handicapped woman (reference the show with the one-armed lady featured earlier this week) or so violated by the sight of a lesbian (or gay) couple enjoying a completely non-sexual activity on the television. Some of the shit that people claim is offensive is beyond me when this commercial is quite blatantly a sexual innuendo and yet we don't see the (insert random conservative values advocate group here) lobbying protests. Look, if you like oral sex, that is fine. Just give me a warning, 6 hour energy or whoever else, so I can change the channel if i don't want to watch it....

[0+] Author Profile Page Gopher replied to SailorROX :

Didnt you know guys have all the sexual privilege?If we did that, then they might not be the privileged in society!! Those parents that complained about the disabled woman probably dont question 'the mans' sexual privilege to be openly displayed and shown on the tv screen. Their kids can watch that, especially their boys and get ideas on how to learn to be proper menzes.

[0+] Author Profile Page 007HUrider said:

oo my goodness. not only is the woman portrayed as a sexual inuendo but of corse she is the one that is the secretary in skimpy clothes.. discusting.

[0+] Author Profile Page roxannelibra replied to 007HUrider :

I know! That's the first thing that shocked me before I saw the *ahem* main scene. Who the hell wears something that short to work? This just reeks of a bad porn flick. I hate the whole thing.

[0+] Author Profile Page Kim C. said:

As soon as I saw the way the camera oh-so-slowly panned up her legs I knew this was going to be bad. The way she played with the pen didn't help with that first impression, either.

[0+] Author Profile Page Lauren said:

wow I am completely disgusted with this. What's even worse is the amount of worthless men that probably went out there and bought 6hr power after seeing this.

I just saw this commercial a few minutes ago and was really quite disgusted.

Oh my God. I literally kind of want to vomit.

[0+] Author Profile Page Yup replied to Christine :

so, is it literally or kind of??

[0+] Author Profile Page deerly said:

WOW, really? And the picture of his wife (obviously) that falls on the floor and breaks...

What a disgusting and unnecessary commercial.

Besides, don't sexual acts usually tire you out? Don't most men want a nap after a nice BJ? Just stupid.

The target market for this ad is young guys in their teens and twenties - that's who it's designed to appeal to, because that's who buys the product.

That's why it shows the high powered young good looking executive who has a pretty secretary who comes to work in tight revealing clothing (who he, apparently, has a sexual relationship with) and who also has a wife at home.

He "has it all" - he has what the men in their target market aspire to - money, power, respect and lots and lots of sex.

The implication is that their target audience wish they were that guy - and they want those guys to think that, by buying that product they will get to be that guy.

The very things that offend folks on this blog are what ATTRACT their target market.

[0+] Author Profile Page VinegarSpirit replied to GREGORYABUTLER :

Gee Gregory, thanks for explaining that to us! I don't think that we could have understood the ad without your valued man-perspective.

The very things that offend folks on this blog are what ATTRACT their target market.

Feminists don't like tacky pandering to male privelege, but guys do? Wow, that's a revelation.

[0+] Author Profile Page MissLinear replied to VinegarSpirit :

What the heck...? Wow... VinegarSpirit (and Napalm) From what I can see, Gregory said absolutely nothing wrong, so your anger is misplaced and frankly...inappropriate. I didn't see you getting upset when the females here gave their perspective. Didn't see you saying: "wow, thanks so much from your woman-perspective, we other women couldn't have figured it out without you!"

Give people around you a break and stop being a bigot. =/ Don't treat other people badly, especially when they did nothing wrong.

Oh, thank you so much for MANsplaining it to us!!

[0+] Author Profile Page ManicMeg said:

I think everyone will be happy to know I just saw this commercial, now edited to all hell.

Its simply a shot of about 6 or 7 shots of energy, With the voice-overs snipped apart and lined up over it, and only the shot of "NOW IM READY" remains at the end.

[0+] Author Profile Page Gopher replied to ManicMeg :

Thats what I saw too.

[0+] Author Profile Page natatafish said:

What scares me is that my students use this stuff instead of sleeping and eating as they should. The FDA really needs to step up and label these things as NON MEDICINAL, and let the consumers know what the hazards are. I would hate to see someone drink the stuff thinking they'll get some action, and get sick from it.

[0+] Author Profile Page Yup said:

So, which one of you cute little Cupcakes wants to Suck It???

[0+] Author Profile Page nynetguy said:

Is this really offensive or is this just a room of women who don't like to give blowjobs? Is this really deserving of your attention? It's advertising and if you lot haven't figured out that sex sells then you're all clueless. There's are ton's of ads like this that play on the imigery assocated with a sexual act and they are all funny. One or more idiots on this forum actually called the ad "misogynistic" which just goes to show how little some people even know. A misogynist is a person who hates women. No one who hates women is going to get a blow job from them. I think most of you just need a good romp in the sheets cause your patnies are all in a twist. It's a humours spot that does not degrade women. Take the sticks out of your vaginas.

[0+] Author Profile Page nynetguy said:

Is this really offensive or is this just a room of women who don't like to give blowjobs? Is this really deserving of your attention? It's advertising and if you lot haven't figured out that sex sells then you're all clueless. There's are ton's of ads like this that play on the imigery assocated with a sexual act and they are all funny. One or more idiots on this forum actually called the ad "misogynistic" which just goes to show how little some people even know. A misogynist is a person who hates women. No one who hates women is going to get a blow job from them. I think most of you just need a good romp in the sheets cause your patnies are all in a twist. It's a humours spot that does not degrade women. Take the sticks out of your vaginas.

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