Dear Burger King: Please Stop
Has anyone seen the ad for the new "Burger Shots" from Burger king? The ad is incredibly offensive. I'm unable to find a video, but it basically consists of a bunch of women fawning over hamburgers in low-cut t-shirts. This blogger has a post about it with some interesting points, and you can see screenshots here . If anyone can find a video and post it, that would be great!
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I know what you mean. I'm annoyed every time that commercial comes on.
Well, I think it's kind've cute, it reminded me of the way I'd do if I saw a guy holding a kitty or something, lol. And the low-cut shirts didn't bother me, because I almost always wear them.
I especially thought it was funny on, upon seeing the girls, the other guy drops the giant whopper back into the bag.
Maybe I'm a bit biased because I really, really want a burger right now...
I wear low-cut shirts too. I also fawn over cute things. But I resent the implication that I'm stupid enough to fawn over some hamburgers.
Not to mention the fact that it sounds like you're watching porn every time it comes on D: Its just creepy
That commercial grosses me out. Like anteup said, it sounds too porny, and seduction via burger is just... unappealing.
I think it's supposed to be a parody of Axe commercials, but that doesn't make it any the less offensive.
The commercial's jawdropping stupidity is exceeded only by it's in-your-face sexism.
So women only like little cute things (puppies, kitties, little babies - and little hamburgers)
And they will fawn over any random guy with said little cute items.
And said women will only be tehHOTNESS babeilicious Caucasian women under age 20 (with no more than one token woman of color - and she BETTER BE LIGHTSKINNED and far in the back of the pack!)
Said young babeilicious chicks will, appearanace-wise, fit well within conventional White American fratboy beauty standards, and will be wearing appropriately cleavage intensive tops.
In other words, this commercial is massively fucked up in multiple ways.
If I hadn't stopped eating fast food burgers for cardiac health reasons - and if I had ever liked Burger King's drippy soggy lukewarm burgers in the first place (BK was always a distant fifth choice after McDonalds, White Castle, Wendys, and, when I travel down South, Arbys) I would be totally boycotting the joint!
I've only seen this commercial a couple of times...and by the second viewing it hit me how irritating it is.
The very first woman on the scene sounds like she's having an orgasm, anyone else notice this?
And they all have incredibly high-pitched girly voices, despite the fact that they all appear to be fully-grown adult women, not squealing 10th graders at a boy band concert. (note: I have a naturally higher pitched voice, of course there is nothing wrong with this, but in the commercial it appears that these women are pushing it to sound extremely wishy-washy and, as stated above, occasionally orgasmic).
Forgive me for asking, but I have to know: none of you are at all serious, right? This commercial is clearly meant to be an amusing bit of marketing, not an accurate depiction of what the female sex is like.
AngryFeminist (which has to be the most apropos handle on the Internet) states that this commercial is incredibly offensive because it depicts women fawning over hamburgers; GREGORYABUTLER thinks it is offensive to women for the aforementioned reason as well as many others. Somehow, everyone here seems to agree that this commercial portrays women improperly -- and yet (surprise, surprise), not one person has raised any hubbub about the fact that, if this commercial is sexist (which it is not), it is not only sexist to women but sexist to men.
Women don't flock in packs to cute objects, making orgasmic noises and losing all control over themselves in the process, just as men aren't stupid enough to think that this would ever work.
Honestly, get over yourselves; and next time don't take everything so seriously. The world really isn't always out to slight you; you don't always have to be so ridiculously on your guard.
Thank you for the compliment; I'm taking it as one.
Obviously you're not aware this site was created to give feminists a safe place to talk about feminist issues. Trolls like you only make us stronger, I'm afraid.
And yes, I am angry. And sexism against both sexes sucks, and I apologize for not acknowledging it. Also, yes, you're better than us, as you clearly believe, because you don't care as much about these issues as us. Happy?
AngryFeminist, what you perceive as trolling is merely me offering another perspective on things. I'm not trying to say I'm better than you; I just think you're all over-thinking this commercial. Where's the malicious intent in it? If the commercial doesn't even take itself seriously, why should you? Can this commercial really be perceived as a threat to equality?
I apologize for coming out both guns blazing in my initial response; I am actually legitimately interested in discussing this matter.
I apologize for assuming you were a troll. There was no need to come on so strong in your original post; like I said, this is a forum for discussion, a safe place, so I dislike being attacked, and I assumed you were a troll as you sounded like one.
The commercial is harmful because it contributes to a media image of women. No, I don't take it seriously, but it is annoying as hell.
This isn't really a threat to feminism, women, or anything at all, but it's annoying and I wanted to highlight its prevalence.
Not to mention that you came across as a 'men's rights' troll, not just a run-of-the-mill one.
Wait!! There is something wrong with men's rights?
Perhaps we all have become a bit over the top when no insult was intended. Males and females have rights. So? Media image? Who in their right mind would think that was the case?
Now you may not like it and feel that it does not do it's job. However, you are spreading the word virally I had no idea the BK was coping White Castle! Now for one of those rainbow sherbet cones I had as a kid!!
If this commercial isn't really a threat to "feminism, women, or anything at all" is it really worth getting into a fuss over if someone offers a different opinion?
Seriously, what's with the troll comment AngryFeminist_16, you're coming off as as much of a troll as is samuraipcats is according to you.
Give it a rest and don't try to incite.
As for the commercial itself, I can't really seeing it as being that unique in its sexism. There are a lot worse advertisements out there objectifying women with a more malicious intent.
On a similair note, the argument that this commercial is portraying women as airheads is getting a little bit excessive. It is portraying them as such. It isn't right, but seriously, its a stereotype. Just as the stereotype that Chinese kids are good at math or Canadians have sled dogs/play hockey etc... Fact is, its stupid, it can be hurtful, but its a societal issue, not simply because of one damn commercial.
On a serious note.... All Canadians play hockey.
Oh my. I have never even once taken time out of my day to research something like this, but every time I see this commercial I seethe. I am sorry, but why do girls have to be portrayed as airheads who fawn over cutesy puppies, kittens and now, mini burgers from Burger King. As I have researched, apparently this isn't the first sexist incindent with Burger King commercials. See "I am Man" commerical on You Tube. I just don't get it. Things really need to change in this world, and to me, this is not helping and is not innocent entertainment. Russ Klein who is the VP of Marketing at Burger King really needs to take into consideration that we no longer live in the dark ages. You would think that for the million plus he got paid this past year, he would have a clue about not being sexist.
as much as i agree with margaret cho that shows on women's sexual and reproductive health need to be aired, i'm really glad that "dr." phil's show on women's health was not aired. most words out of his mouth reeks of patriarchy and his previous advice to women have been problematic. i would bedroom furniture not want him putting more harmful ideas into women's heads.