Here's my take and I wonder if any of you feel the same. Overall I like this commercial and its portrayal of young women faced with a reproductive problem and taking action to correct it. Furthermore it shows how simple plan B can be to obtain, take, and proceed with your day (yes, I know people who have taken it and had bad side effects, but people shouldn't be made afraid to take it). It also makes it very clear that it's just birth control and not any form of abortion.

But what I don't like is that there's a group of women waking up with the same problem- unplanned unprotected sex- and they are all young, college age-types. A problem I always have with any discussion of reproductive health and/or abortion is that it is ALWAYS in the context of "young" girls or "teenage girls" and absolutely never in the context of married women. For example, in the commercial, are we led to assume that a 30 or 40 year-old woman would never experience a broken condom, or that a married woman would automatically just be thrilled about the pregnancy that came with the unplanned sex?

The fact of the matter is that women can get pregnant until their 50s but reproductive issues always center on teenagers or single 20-somethings, as if anyone older either doesn't have sex or relishes unplanned pregnancies. I just don't get it...

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