Now, I'll admit your current 'Nikon bigger pixels=bigger boobs' post was delish, but I'd like you to take a lulz filled gander at this gem of an advertising campaign.
Ran across this at the AdScam/The Horror! site:
An ad campaign from Madison Avenue Cookware, has outraged a lot of Bruce's and Sheila's all over Australia. The ads show high-end kitchenware accompanied by headlines like “The only thing that cooks better is a woman”, “Enjoy your time out of the bedroom” and “A woman’s best friend”.
Oh, my, just makes the heart go all pitty pat, doesn't it just?
Now, going to Madison Product's website and seeing the MadMen television show/music score blah de blah, you might be tempted to think, "Oh, well of course! They are just playing off retro misogyny!", Oh dear, think again. The CEO of the company, one delightful Roger Hudson, really thinks this way. He was quoted thusly:
Women respond well to traditional values. If we ignore hairy-legged feminists research has told us that women do actually love cooking and they do actually love keeping their man happy. It’s in their DNA.”
Ahh, of course. That explains it, yes? And lest you might think he'd be put to rights if someone simply and plainly attempted an explanation of, ahem, why this sort of campaign might be less than welcomed?
Woman Rights Activist Cathy Davis commented that the ads are “absolutely despicable. They devalue women by implying that cooking is our most important role in society… It is archaic, misogynistic and sexist”. Mr Hudson's erudite response was “Settle down tootsie.”
Makes you just want to run out and buy up some Madison Avenue Cookware, doesn't it?
(hat-tip to George Parker of AdScam/The Horror!)
0 TrackBacks
Listed below are links to blogs that reference this entry: Hey Miriam, I'll see yer 'sexism in advertising' and raise ya one up!.
TrackBack URL for this entry: http://www.feministing.com/cgi-bin/movabletype/mt-tb.fcgi/13490
Madison Avenue Cookware is not a real business. The linked-to website is quite obviously an ad for the tv series Mad Men, which has just recently begun airing in Australia.
This is just an example of Viral Marketing 101.
Yeah pretty much.
"Women respond well to traditional values. If we ignore hairy-legged feminists research has told us that women do actually love cooking and they do actually love keeping their man happy. It’s in their DNA.”
Hmm... I seriously DO like making people happy. But when making other people happy gets in the way of my happiness then there's a problem. And seeing other people enjoy things the I do for them (like baking), makes me happy, if they take it for granted then it's just not fun anymore (and you could always cook for yourself).
But that's just me.