Backlash on the Web
I came across this thread today over an obviously sexist Burger King ad and was reminded of the depths of anti-feminist sentiment still present today. The comments ironically deny the existence/importance of sexism while highlighting the attitudes and obstacles feminists struggle against. Eek. Photo here
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That's probably one of the more heinous BK ads I've seen and I've seen plenty of disgusting ones. BK, Carl's Jr., and Arby's all seem to be making a play for that young and horny male demographic. In fact, Carl's Jr. outright admitted that this is the target audience they're going after. And it makes sense -- college-age guys tend to be less concerned with health and meat-eating is still more acceptable for men than it is for women. I think ads such as this just go to show the desperation of fast food as they become increasingly more vilified by health advocates.