http://web.blogads.com/advertise/liberal_blog_advertising_network
Liberal Prose BlogAds Network
What, Really?

We have implants. We have lipo. We have treatments for "thin" lips or injections to cure wrinkles. But ... really? I just saw a commercial for Latisse, an ... eyelash growth enhancer. Eyelash growth ... REALLY? It's not just mascara anymore, we now have some chemicals you can brush on your eye to grow more hair. Sigh. Even down to the last little detail, women's bodies need fixing. I can't wait for earlobe shaming to begin (and please, don't tell me it already has).

Posted by Asabara - June 27, 2009, at 02:44AM | in Beauty
1

0 TrackBacks

Listed below are links to blogs that reference this entry: What, Really?.

TrackBack URL for this entry: http://www.feministing.com/cgi-bin/movabletype/mt-tb.fcgi/14626

8 Comments

[0+] Author Profile Page Electrickoolaid said:

Seriously? Hell's bells, that's beyond ridiculous. Whenever I see something like this, I think of that one episode of Seinfeld where Jerry's trying to set George up with a friend of Elaine's, and in describing her says, "Uh, she's got great eyebrows. Women kill to have her eyebrows" and George makes a face and goes "Who cares about eyebrows?"

[0+] Author Profile Page Karen Maguire said:

I saw that too, and thought it was odd that you needed a doctor's prescription for Latisse. THen I realized that Latisse was intended for people who had some sort of medical issue that causes their natural lashes to fall out/not grow, etc.

It's not so much inteneded for beauty enhancement purposes, although the commercial might lead one to think that way, with all the talk of "beautiful, long lashes."

[0+] Author Profile Page smiley said:

It's only the logical consequence.

First, the padded bra, then the enhanced breasts.

Creams to smooth the thighs. Go next for lipo.

Creams for wrinkles? How about some botox instead?

What else? Pierced ears to hold earrings? Done. Braces to staighten the teeth? Old hat. Glasses are a bore, so how about laser treatment? Oh.

Oh, women want thicker eyelashes? Can we do something about that?

I believe all of that is called progress.

[0+] Author Profile Page SociologicalMe said:

I hadn't heard of this one yet. But I've always firmly believed that eyelash curlers were leftover medieval torture devices.

[0+] Author Profile Page Tara K. said:

@ Karen Maguire: Is it intended only for women who can't grow eyelashes? The ad shows a woman with "thin" eyelashes in the BEFORE (hers looked like mine) and a woman with "thick" eyelashes in the after. It looks like it was intended for women with normal eyelashes (at least by my standard).

Secondly, they use Brooke Shields, who I think has always had eyelashes.

------

I have wussy eyelashes. I've bought the fancy mascara; I've used the curler. And I thought WTF when I saw these ads. They have the side effect of potentially CHANGING THE COLOR OF YOUR IRISES TO BROWN. Not that brown eyes are horrible, but is it worth CHANGING YOUR EYE COLOR to have thicker, longer, darker lashes?

[0+] Author Profile Page liz replied to Tara K. :

That really stood out to me, too, Tara K.

I also think it is frightening. I have a corneal dystrophy and dry eye syndrome. That stuff looks toxic, and it scares me.

They picked a brown eyed model to pitch it. :-(

[0+] Author Profile Page Bianca said:

I'm getting tired of seeing all this woman-fixer-upper crap. I'm tired of hearing about some women's attitudes about their own weight. I can't really blame them though, we're all a product of a sexist media and society. I go on these forums and a this girl posted "I hate to say it but being thin and tight is the way to go" basically she wishes she has no rolls or anything and wants a boob reduction. She also believes they stay thinner after child birth, which I don't think is true at all. My logic is, if you eat a lot after childbirth and if you put on a lot of weight during the pregnancy, you're probably gonna be chunky for a while. And what's wrong with that? Nobody's perfect. All of a sudden people are doctors too...Ugh so annoying.

Latisse began life as Lumigan, an eyedrop used for glaucoma. Then people started noticing that it made their eyelashes grow longer. I think that of all the things we have to worry about, why this? Falsies are not that hard to apply, and they won't change your eye-color. = )

Leave a comment


Search Feministing
About Feministing Community
Feministing Community is a forum for a variety of feminist voices and organizations.
Related Posts
Related Feministing Posts
Upcoming Events
  • Jessica Valenti discussion "The Purity Myth" hosted by Paradigm Shift
    Tuesday, 23 February 2010 07:00 PM to 10:00 PM
    The Tank
    New York, NY
  • Colgate University Vagina Monologues
    Thursday, 25 February 2010 08:00 PM to 10:00 PM
    Palace Theater
    Hamilton, NY
  • National Young Feminist Leadership Conference
    Saturday, 20 March 2010 09:00 AM to 07:00 PM
    University of the District of Columbia
    Washington, DC
  • National Young Feminist Leadership Conference
    Sunday, 21 March 2010 09:00 AM to 05:00 PM
    University of the District of Columbia
    Washington, DC
  • NYFLC: Congressional Day of Action
    Monday, 22 March 2010 10:00 AM to 04:00 PM
    Capitol Hill
    Washington, DC

Recent Community Comments
Feministing As You Like It
Get involved with Feministing by joining our networks on:
Subscribe to Feministing