I work in the box office of a corporate movie theater during the summer to help pay for school, and I was unnaturally upset when this woman came out of Bruno (after sitting through the whole thing) and said really loudly, "That was terrible, that should have been rated X. Just terrible. Disgusting."
I just smiled my forced, customer service smile and apologized that she didn't like the film. As I watched her go, I thought to myself, "have you seen Borat? Because if you have, you have to be reacting to the homosexuality, and if you are, you are an awful, homophobic person who went into the movie intending to laugh at a homosexual and had the tables turned on you when you had to deal with Baron Cohen's satire, so you resent it."
Yet, maybe I'm being too judgmental. It seems to me that the advertising campaign for Bruno is much more mainstream than the Borat one was, and maybe this lady didn't know what she was getting into, maybe she didn't know that she was going to be confronted by sexuality that verged on grotesque in its absurdity (which Borat did have, to a lesser extent) and satire that exposed the blatant homophobia in our country. I have no way of knowing which actually bothered her? Am I a bad person for being glad this lady was ambushed by Baron Cohen, just like the people in the film? I guess I hope she will get past her knee-jerk reaction to Bruno and ask herself why she reacted the way she did. Maybe she'll actually investigate the films she sees before she comes to the theater. Maybe, just maybe, she'll realize that she is just like the fools in the film who will discover (or have discovered, as evidenced by the many lawsuits surrounding the film) the implications of their behavior, and the reality that heteronormativity is just as absurd as Baron Cohen's antics.
Opinions? Is the satire of Bruno helping or hurting the battle for equality? Is part of the battle just getting people into the theater, which the ad campaign has done very well?


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This is good timing-- I was on a first date with somebody I just met, and she mentioned how much she wanted to see it. I wanted to too, so we went for it*.
I don't know how I felt about it. I think Bruno is helpful for showing how absurd homophobia is. That is, many of the bad reactions he got would have been hostile even if there had been no gay angle-- the "talk show" segment and the "swingers party" segment are good examples; the straight male swinger was justifiably upset, in my opinion (assuming that wasn't staged). It was at its best when it really was fueled by homophobia, such as with the pray-the-gay-away counselors.
It's pretty clear Mr. Cohen's main goal was comedy, and anything beneficial was a side effect. Nothing wrong with that, but the result is inevitably a mixed bag. I don't think it will change many closed minds.
*This was probably poor judgment on my part. Bruno is not a first date kind of movie. Actually, movies in general aren't usually a good first date thing. Oh well.
The problem with satire is that, in order to be useful, people have to perceive it as satire. And I don't think enough people are doing so with Bruno. From what people have said of the film, it seems more like they're just laughing cause duh, gay is funny! Not because omg, homophobia is ridiculous! Melissa McEwan at Shakesville captures one of the things wrong with Bruno more eloquently than I can, here:
The rationale also goes back to the ostensible raison d'être for the Bruno character, which is exploiting people's homophobia and holding it out for ridicule—a dubious proposition given that Baron-Cohen is not himself gay, thus allowing homophobes the opportunity to laugh unironically at the gay stereotype being played by a straight man.
So to be quite honest, I think Bruno is a clusterfucktastrophe that claims "satire" as a shield to let a straight man play gay for laughs without having to take seriously criticisms of his perpetuating anti-gay stereotypes.
I disagree that satire needs to have a net positive effect in the present day to have value. If that were the case a lot of great satire through history would be worth next to nothing. The value has to be derived from the craftsmanship of the satire itself and the humor it invokes.
It's up to people to do with satire what they will. History can also serve to vindicate a great, if poorly-received or interpreted, satire.
Some people will laugh at the gay jokes. Some will laugh at the homophobia. Some will laugh at both. Some at neither. That's the nature of art, it speaks to the individual, and the individual shapes their experience of the art through their own lens.
All we can do is appreciate the general craft of movie-making and comedy and derive what joy or dissatisfaction from the effort as we will.
I'd suggest, also, that you not make claims about a work of art you have not seen. It never ends well. Claims like this with no evidence are spurious at best and easily shot down by folks who have, you know, actually seen the piece of art.
You can think Bruno is whatever you want, but there's no value in that opinion if you haven't seen the movie.
I remember when Grand Theft Auto IV came out and Feministing wrote a long diatribe against it without that author having played the game or indeed having any sort of context in which to assess it since she confessed to not playing videogames in general. Now that was a clusterfuck of a comments thread.
I think this speaks to a broader problem in the blogosphere: people tend to rally to a cause before all the facts are in, often based on identifying with an issue, i.e. *this* is a feminist/neo-con/Christian issue, therefore I'm going to side with this or that person. I mean, just look at the response to the arrest of Henry Louis Gates Jr, which is playing out as we speak. Looking at the blogs, people had formed an opinion on what happened before either side had made formal statements.
When I saw "Bruno" it seemed the audience was laughing more at Bruno than the people he was interviewing/interacting with
Not in my theater. Practically everyone recognizes the satire here. Well done, Sacha. This movie was quite possibly the funniest movie ever. And scariest.
I tend to agree with Melissa, but I am not crazy about the idea that the validity of satire about gay issues varies based solely on the sexuality of the person writing/performing it. Johnathon Swift wasn't actually starving when he wrote "A Modest Proposal." Further, it leads us to the rather absurd conclusion that the merit/validity of the movie would retroactively change if in, say, five years Mr. Cohen did indeed come out as gay. I don't think that makes any sense.
Oh, I could not disagree more with your analysis. Cohen is an experienced, expert satirist and is much more *qualified* and *able* to do this than anyone I can think of.
I mean, who do you propose should/could do this besides him? Would it be as effective otherwise?
Your reply reminds me of this:
Conservatives don't know Colbert is satirical.
http://www.huffingtonpost.com/2009/04/27/colbert-study-conservativ_n_191899.html
I agree. Perception is key.
GLAAD: 'Bruno' reinforces negative gay stereotypes
LOS ANGELES (AP) — The Gay & Lesbian Alliance Against Defamation said Friday that Bruno, the new film starring Sacha Baron Cohen, reinforces negative stereotypes and "decreases the public's comfort with gay people."
GLAAD president Jarrett Barrios, who saw the film Friday, said that "the movie was a well-intentioned series of sketches — some hit the mark and some hit the gay community pretty hard and reinforce some damaging, hurtful stereotypes."
In a style similar to his popular Borat character, Baron Cohen brings Bruno, a flamboyantly gay Austrian fashionista, into ridiculous situations with unsuspecting everyday people.
Universal Pictures, which released Bruno, sought GLAAD's input on the film and invited staff members to advance screenings, Barrios said.
The organization "shared a number of concerns, and unfortunately, the scenes that we had the biggest concerns about remained in the film," Barrios said.
One such scene shows Bruno in a hot tub with his adopted infant son and two naked men involved in a sex act.
"Scenes like that don't help America understand the hundreds of thousands of gay families who get up every day, do the carpool then rush home to make dinner and be with their children," Barrios said.
Similarly, the movie's mock marriage scene "doesn't help Americans understand the lives of gay couples who are denied the rights and protections of marriage in 43 states," he said.
Universal Pictures maintains that Bruno is a satire that "uses provocative comedy to powerfully shed light on the absurdity of many kinds of intolerance and ignorance, including homophobia."
"While any work that dares to address relevant cultural sensitivities might be misinterpreted by some or offend others, we believe the overwhelming majority of the audience will understand and appreciate the film's inarguably positive intentions, which we've seen demonstrated whenever we have shown it," the studio said in a statement.
Barrios said that while he believes the filmmakers had good intentions and that some moviegoers will see the satire, "some people in the gay community will be as troubled as GLAAD is that the movie doesn't decrease homophobia, but decreases the public's comfort with gay people."
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
As usual, GLAAD just doesn't get it. And frankly, they are unwittingly promoting a stereotype I have of activists: that they take themselves too seriously.
I mean, do they really think that "Milk" was the greatest movie of last year? I *GUARANTEE* that "Brüno" will have a more profound impact in favor of GLAAD's cause than "Milk" could ever hope to accomplish in it's wildest dreams. "Milk" stopped being a great movie when the viewer started feeling that a point is being shoved down his/her throat.
"Milk" cast a shadow on GLAAD's cause when intelligent people realized that Hollywood is so overblown that they have to make an absurd political statement by having "Milk" win the Academy Award, and all the ignorant self-congratulations that ensued by Penn, etc. When will "Brüno's" Academy Award come? Never. And it will easily be the greatest movie of the year. Easily.
Sorry. I meant to say Academy Award for Best Actor.
I didn't get the feeling that he was trying to reinforce negative stereotypes. Rather he was pointing out how ridiculous the stereotypes are.
But, if someone is already homophobic then the movie is probably going to reinforce what they already believe and sail above their heads.
I haven't seen Bruno yet, but I've seen all of the Bruno segments on Da Ali G Show, so I know the character well.
I think people might walk into Bruno thinking it's going to be Borat 2. It's not. Borat and Bruno are basically opposites. Borat is much more lovable than Bruno, because Borat is an ignorant foreigner who can be be taught a thing or to about how things should be done by us smarter Americans. Bruno is bombastic and confident, which puts people off. He already knows everything, plus he's gay, so people don't think they have anything to gain by being nice to this guy. Borat makes people more comfortable to be racist and sexist by being an ally to people with these prejudices. Bruno's image conjures homophobia in others by itself, so he makes people uncomfortable. Add the voice, and people think Bruno is a real gay man and not an actor. I think the point Baron Cohen is making is that people will get afraid and react to someone who just looks or talks "gay," that it doesn't really matter if the person really is gay. Gay isn't a look, but people won't take the time to find out if the person's really gay, because they want to protect themselves from being around a gay person for longer than they need to. So, they'll just make assumptions about people's biological sexuality based on their outward appearance, which is obviously stupid. This wouldn't work if Baron Cohen made a character who was like Borat, except he hated gay people instead of Jews.
I want to add that in some ways, Bruno does expose some people's shortcomings by being an ally. Sometimes he shows how shallow and classist the fashion industry can be (http://www.youtube.com/watch?v=bxOEmTo6eCg) . But I don't think this is Baron Cohen's overall goal in creating Bruno's character.
Which is how he gets Ron Paul to say "queer" several times in a derogatory manner.
I agree completely that he's using stereotypes to show how people react to a "gay" man, when in fact he's a purely fictional character. The Bruno character manages to draw out plenty from folks, and that's the real satirical value here, seeing how people treat someone they think is gay.
Like BackOfBusEleven, I've not seen Bruno, but am familiar with the Bruno character through Da Ali G Show.
I would take what yous aid, davenj, and take it one step out. It's just reacting to a gay man; it's reacting to a gay man who refuses to become more masculine when not "with his kind". If Bruno acted more masculine, like say Joe Solmonese the head of HRC, the reaction would be different. Because Bruno "flames", he gets this reaction because it's not the way men are supposed to behave.
Actually, I think Bruno gets that reaction because he acts the way NOone is supposed to behave, i.e., shallow, silly, self-obsessed, etc. I think that, from what I've seen of the character on the Ali G. show, this movie is probably funny, but I see the point that some people have made that embodying a "predatory gay male" stereotype (which Bruno definitely does in the scene with Ron Paul) isn't necessarily making people laugh for the right reasons. Nor is it ok to say that Ron Paul's reaction in that scene is totally unwarranted-yeah, the guy probably is a bit of a bigot, but from what I've scene, Bruno is assaulting him, and the underlying tone isn't that funny.
I've only seen pieces of this movie, so that's all I can add, really. But I don't think that people are reacting only to Bruno being campy for flaming.
Do you think Ron Paul would have given a different reaction if it were a woman hitting on him?
Let's think about Sacha Baron Cohen's other characters. Does Bruno have a problem with personal space? Yes, he often does sit closely to people, says sexually suggestive things, and he ogles at the people he's interviewing. But Borat also encroaches on people's personal space. He kisses men on the lips as a greeting, and he doesn't shower or wash his clothes. He also shows naked pictures of himself and one of his sons to people. Ali G talks explicitly about his sex life with his girlfriend and other women, and he's about as pompous as Bruno, only he's hypermasculine instead of flamboyantly gay. Still, Borat and Ali G are treated with more respect by people who are obviously racist or might have some racist prejudices. Bruno doesn't get the same pass that Borat and Ali G do, even though they are all equally repugnant. The only difference is that Borat and Ali G aren't gay. Bruno is treated badly by the people he interacts with because he's gay, not because he's a jerk.
One good point-men tend to be more threatened by this character, whereas Borat is just equally opportunity offensive. I've watched a number of segments on the show itself where people DID act respectfully to Bruno, no matter how much of an ass he was, or, alternatively, no matter how "gay" he acted (including a few ultra religious people who's views I would consider nutty). Of course, when people did react badly, it was generaly men whose reaction was, "Dude I'm not gay, not me, uh UH!" Which is par for the course.
I think what gets to me about the Ron Paul thing is that the character in that scene was very aggressive (which also, as Melissa at Shakesville points out, is a really annoying send up of the stereotype about "predatory gays"), and that's pretty bad no matter whether it's a woman or a guy doing it, no matter how the target of the aggression reacts, whether it's politely or not.
Actually, I think Bruno gets that reaction because he acts the way NOone is supposed to behave, i.e., shallow, silly, self-obsessed, etc. I think that, from what I've seen of the character on the Ali G. show, this movie is probably funny, but I see the point that some people have made that embodying a "predatory gay male" stereotype (which Bruno definitely does in the scene with Ron Paul) isn't necessarily making people laugh for the right reasons. Nor is it ok to say that Ron Paul's reaction in that scene is totally unwarranted-yeah, the guy probably is a bit of a bigot, but from what I've scene, Bruno is assaulting him, and the underlying tone isn't that funny.
I've only seen pieces of this movie, so that's all I can add, really. But I don't think that people are reacting only to Bruno being campy or flaming.
Not only that, but people treated Borat with deference, even if many of the people he talked to were racist and possibly wary of his nationality and ethnicity. They might hear "Kazakhstan" and associate it with Afghanistan and Pakistan, and then associate all of that with Muslims, Arabs, and/or terrorists. It's not the same with Bruno. Many of the people he interacts with can't stand to even be respectful towards him. Maybe they can deal with his eccentric clothing, but once he starts talking about men, they go from zero to hate-filled rage in nothing flat. It's much easier, perhaps even more acceptable, for people to be homophobic to a gay person's face than to be racist to a foreigner's face.
I had originally planned to go see Bruno, but now, I'm not so sure.
My brother called me and told me that it was disturbing, and many people walked out of it. I figured those would be the people who were either homophobic or just not as tolerant or didn't get the satire, etc.
But some of my very tolerant friends who would have gotten the satire walked out too because they thought it was disturbing/disgusting, so right now, I don't know what to think of it.
I thought Bruno was great. **Spoilers if you haven't seen the movie**
For instance, I felt like when he was portraying his sexuality in the movie he made for the focus group if he had been a woman rather than a gay man no one in the audience would have been as disturbed. We freak out because Bruno is flapping his penis around. If they had shown a naked woman bouncing her breasts around and showing her vagina would the focus group find it "immoral" or feel that the person was "mentally disturbed"? Would the movie audience be disturbed? Probably not. Female nudity is great and okay. Male nudity, especially a gay male, is "disturbing".
In the scene where he's getting his anal hair bleached/waxed the audience is disturbed. But, women do this all the time, and sometimes it's even expected of them. But, when Bruno is in the salon doing it not only does it show how it's kind of a weird cultural practice but if non-straight women who aren't their to pleasure you sexually do it then we should freak out and think it's weird.
There's the scene at the end where he's making out with his friend from Austria in the wrestling rink. How would people have reacted if the two ring girls were making out? They wouldn't mind, we fetish-ize two hot women together.
Basically, when I watched this movie I imagined how the audience would react to an attractive straight woman behaving in the same way Bruno did. Would this scene be just as "disturbing" to the audience? Some of them yes. Most of them, I don't think the audience would have reacted negatively to had Bruno been replaced with a woman.
So, to me this movie showed not only how homophobic America still is but also how afraid we are of male sexuality outside of a heterosexual expectation, gay or straight. Men are not allowed to be fluid with their sexuality without being threatened. Women are allowed to be fluid, but they get fetish-ized. We're totally afraid of sex in America.
(spoilers)
Having just seen the movie, I don't think saying that it deserves an X is necessarily a reaction to the homosexual parts. There is plenty of male and femlae nudity and the swinger scene is very graphic - the reverse cowgirl brunette is on camera for at least an entire minute actually having sex and the "look into my eyes" man is shown thrusting for about thirty seconds. I wouldn't call it "disgusting" or say that it deserved an X but I can see how someone could have thought that without thinking of the male/male scenes.
My theatre really sucked. Someone brought two children about 8-14 to see it, and at least half the theatre walked out during the UFC/WWE/whatever scene. I didn't understand that at all. Did they all know the movie was almost over? Could they not tolerate anymore male/male sexuality? Were they disgusted by a male/male scene where the sex acts were treated as normal instead of the object of the humor?
I was very disappointed by the Ron Paul scene too. Slurs aren't words that are bad until something upsetting happens, they're words that are always bad.
The whole "X rating" argument is from folks who clearly hold male/male sexuality to a different standard, which just goes to prove Cohen's point even more, if anything. As far as actual nudity goes there's a little male full-frontal and some side-boob during the swinger scene, as well as some obstructed view of male ass, but there have been movies with far more female nudity that get an "R".
I dunno, a lot more folks I know seem to be calling this film "disgusting" and "gratuitous" compared to "Borat", which kind of proves the point of the movie, and of the two movies as a whole. "Borat"'s not gratuitous when it's ninety minutes of racial jokes and people making fools out of themselves in ways not related to sexuality, but once a gay guy gets involved it's disgusting.
It's a funny movie, funnier than "Borat", but it also won't play as well because folks are terrified of seeing male nudity and male/male sex, as if it will turn them gay by watching it. I know a lot of guys in the theater did the whole "avert the eyes" thing whenever there was any hint of male skin.
Meh, I'm a straight guy and I enjoyed the movie without having to turn away or anything. The crowd reactions show the insecurity in society, and how fluid male sexuality is basically intolerable, as well as homosexuality.
Which just makes it even better satire.
You've seen films with more female nudity that got an "R" rating??? Name one.
For the life of me I can't figure even a close 2nd in terms of graphic sexuality. Even Showgirls got a NC-17 rating. Maybe it was the 'black out' spots but I've no idea how this earned a R rating. His homophobia point would've been more effective if he had pulled his punches on the 'graphic-ness'.
I loved the film. I didn't love it as much as Borat, but I think this was a more difficult social commentary to make. He made light of how deep homophobia runs in this county and I feel like the end of the film is a huge, "We're here, we're queer -- get used to it!" I've seen it with four gay friends and we all felt like while the satire may not do anything to build bridges between bigots and the LGBT community, it remained strong on the point that gay people are living in society regardless how many people may not like us and we don't give a fuck about what others think about it.
(Contains some Spoilers)
I agree, that ending scene really cements how homophobic America still is. For anyone who hasn't seen it, Bruno is disguised as a "typical straight southerner" and he is saying all of these things that get the straight laced conservative crowd riled up. Then, Bruno's lover comes out and they start fighting and later start making love in the UFC cage. The crowd starts booing and throwing objects into the ring. At one point, someone throws a chair. For me, that particular scene was incredibly powerful.
I know! I loved that part of the film so much I saw it a second time! When that asshole started crying near the end of the scene because he was so upset, the audience started cheering.
Plus the musical bit at the end was hilarious as well.
Perhaps they were all molested by gay men when they were younger.
The crying dude was my favorite moment in the whole movie.
That guy was so ridiculous. I thought, "Damn, guy. You've only known Straight Dave for five minutes. How did he become your straight hero so quickly?"
And throughout the entire movie, I thought he was going to die, even though I saw interviews with Sacha Baron Cohen last week. He should have died like 10 times.
The only thing clear about "Bruno" is that its a Rorschach test. Both here & on sites like Fandango its clear that you either you loved it or hated it. No in between.
For the record I believe it deserved a NC-17 rating. It was the most sexually graphic film I've ever seen. They filmed a swinger's party for chrissakes!
It was sexually gratuitous to the point of being offensive & as a result I think it failed in its effort at satire. There were a number of scenes so clever, insightful & revealing that they took your breath away, but they were only 20% of the film. The audience at my theater was stunned into silence, as if watching a slow motion train crash. But the graphic sex was so over the top that it drowned out Cohen's efforts to dramatize our homophobic & fame obsessed culture. Interesting, but ultimately FAIL.
The film was going to be NC-17, but it got the R rating because there were censors on most of the full-frontal. At least that's what the guy at the movie theatre said to me when he carded me.
I don't think the graphic sex was over-the-top. Putting it in a movie may be over-the-top, since people don't normally see that in films. But swinging, sex machines, and other kinky shit are things that people do. There's no denying it. I think people might be offended that they saw a movie that made this fact abundantly clear, but that's not a flaw in the movie.
Sasha Baron Cohen is a troll. He just does his trolling in real life instead of on the Internet.
I haven't seen the movie yet, but I'm worried that it's actually a minstrel show disguised as a satire. "Let's all make fun of the homosexual, who, like all homosexuals, is a freak!"
You can't assume that she was homophobic or heterosexist. You'd have to ask her exactly *what* she found, "disgusting" about the film. She may have been reacting to the very explicit content (ehem..a 15 second shot of Bruno's penis flying around in the audiences' face , for example?)
I really didn't want or expect to see that although I came into the theater well versed in Baron Cohen's comedic style and a huge fan of his invisible theater. I still left the theater a fan, but I definitely understand if it went beyond what some people (including me) thought they'd be viewing.